Advice from start of lecture:
Find a model
Prioritise the logical argument
Refer back to main argument
Use consistent terminology
Focus on the main story
Advice from ‘How to write short paper’
Paper is made up of paragraphs
Paragraphs are made up of sections
PEEL structure for body paragraph
Never use long word when a short one will do
Write to communicate
Use parallel construction
Write in the concrete
Keep them short, original, memorable
Advice from ‘Strunk and White’
Choose a suitable design and hold it
Use the active voice
Put statements in the positive form.
Use definite, specific, concrete language.
Keep related words together
Begin with a topic sentence.
Make the paragraph the unit of composition
Omit needless words
Express coordinate ideas in similar form.
Don’t use clichés
Avoid long words
Cut words when you can
Use active voice
Don’t say anything barbarous